Ind vs Eng 1st Test Live – Bumper Viewership for Live Cricket in UK: The first test match between India vs England has started and as expected the viewership for the LIVE Broadcast of the match has delivered great numbers for Channel 4 in UK. According to Daily Mail, more than a million people tuned in to watch the first live Test match on free-to-air television in 16 years. Joe Root hit a majestic double hundred in his 100th test and more than a million fans in United Kingdom enjoyed the moment. The numbers delivered by Channel 4 was almost 18.5% of everyone watching television at that point of time. In comparison, the first day of Sky Sports’ coverage of England’s Test series in Sri Lanka last month saw a peak of 502,000 and an average across the day of 215,000 – suggesting broadcasting cricket free-to-air can double the audience. The last time Channel 4 showed Test cricket during the 2005 Ashes, they attracted a peak audience of 8.4m.The viewership figures for the cricket audiences is yet to be released as BARC will release the numbers on Thursday next week. India vs England 1st Test : Joe Root scores 5th double hundred, England in driving seat England surged ahead on Day 2 of the Chennai Test against India and piled up 555 runs for the loss of 8 wickets on the board to put the hosts completely on the backfoot. Joe Root (218) started from where he left and added another 90 runs, completing his second double hundred in last three Tests and fifth overall. He also became the only player to score a double ton in his 100th Test match .The England captain got a very able support in Ben Stokes as the duo combined together to accumulate 124 runs off 221 balls. Ben Stokes, who was rested from the Sri Lanka tour, looked fresh on his return and scored a brisk 82 off 118 balls. He slammed 10 four and 3 sixes and looked set to score his 11th Test hundred but got out while trying to hit a slog-sweep on a Shahbaz Nadeem delivery.England could have created further pressue by asking two tired India openers to bat in the final few minutes on Saturday but the plan as Root said on Friday was to get close to 600-700 runs.
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